{"id":6310,"date":"2024-03-12T12:56:22","date_gmt":"2024-03-12T09:26:22","guid":{"rendered":"https:\/\/parseshen.sobelz.ir\/brand-guidelines\/"},"modified":"2025-09-28T15:52:22","modified_gmt":"2025-09-28T12:22:22","slug":"brand-guideline","status":"publish","type":"page","link":"https:\/\/parseshen.com\/en\/brand-guideline\/","title":{"rendered":"brand guidelines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6310\" class=\"elementor elementor-6310 elementor-6307\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b426be6 e-con-full heroSection e-flex e-con e-parent\" data-id=\"1b426be6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b24820d elementor-widget elementor-widget-image\" data-id=\"6b24820d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1500\" height=\"593\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/two-brown-2.webp\" class=\"attachment-full size-full wp-image-8380\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/two-brown-2.webp 1500w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/two-brown-2-300x119.webp 300w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/two-brown-2-1024x405.webp 1024w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/two-brown-2-768x304.webp 768w\" sizes=\"(max-width: 1500px) 100vw, 1500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-65528a74 e-con-full e-flex e-con e-child\" data-id=\"65528a74\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2496ce9 elementor-absolute elementor-widget elementor-widget-image\" data-id=\"2496ce9\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"637\" height=\"114\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/01\/cerve-en-white.png\" class=\"attachment-full size-full wp-image-4801\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/01\/cerve-en-white.png 637w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/01\/cerve-en-white-300x54.png 300w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ee2792e e-flex e-con-boxed e-con e-parent\" data-id=\"ee2792e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aab5ab elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"1aab5ab\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">brand guidelines<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ef0019 elementor-absolute elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"3ef0019\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<p class=\"elementor-heading-title elementor-size-default\">[rank_math_breadcrumb]<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-16f6e44 e-flex e-con-boxed e-con e-parent\" data-id=\"16f6e44\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0e2b2d0 elementor-widget elementor-widget-text-editor\" data-id=\"0e2b2d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:right;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>In today&#8217;s world, leading global brands seek to create interactive relationships with their customers and audiences. Pars Eshen Industrial Group is no exception. As a customer or audience member of the Pars Eshen brand, if you seek greater engagement with us, the Pars Eshen Brand Guide will help you understand how our strategies and approaches are reflected visually and in writing. Our visual and written brand documents will demonstrate how we, as a leading brand, present ourselves to our customers. Join us on this journey.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-152c046 e-flex e-con-boxed e-con e-parent\" data-id=\"152c046\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f5290f1 e-n-tabs-none elementor-widget elementor-widget-n-tabs\" data-id=\"f5290f1\" data-element_type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll_mobile&quot;:&quot;enable&quot;,&quot;tabs_justify_horizontal_mobile&quot;:&quot;center&quot;,&quot;horizontal_scroll_tablet&quot;:&quot;enable&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"257069297\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-2570692971\" class=\"e-n-tab-title elementor-animation-float\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-2570692971\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t\u200e \u200e\u200e \u200e \u200e \u200e \u200e Logo\u200e \u200e \u200e \u200e \u200e \u200e \u200e \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2570692972\" class=\"e-n-tab-title elementor-animation-float\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2570692972\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t\u200e \u200e \u200e Colors\u200e \u200e \u200e \u200e \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2570692973\" class=\"e-n-tab-title elementor-animation-float\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2570692973\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t\u200e \u200e \u200e Tagline\u200e \u200e \u200e \u200e \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-2570692974\" class=\"e-n-tab-title elementor-animation-float\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-2570692974\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t\u200e  \u200e \u200e \u200e Fonts\u200e \u200e \u200e \u200e \u200e \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-2570692971\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2570692971\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-feb1ea3 e-con-full e-flex e-con e-child\" data-id=\"feb1ea3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cbc54e7 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"cbc54e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Our logo is the most visible element of our identity, a global signature in all Pars Eshen communications. It guarantees the quality that unites our diverse products and services. We use this version in print, on screens, and on our buildings.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e9cb59 e-con-full e-flex e-con e-child\" data-id=\"6e9cb59\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa6a55d elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"aa6a55d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Parseshen-logo.webp\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6OTk3OSwidXJsIjoiaHR0cHM6XC9cL3BhcnNlc2hlbi5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjRcLzA3XC9QYXJzZXNoZW4tbG9nby53ZWJwIn0%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"292\" height=\"292\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Parseshen-logo.webp\" class=\"attachment-full size-full wp-image-9979\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Parseshen-logo.webp 292w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Parseshen-logo-150x150.webp 150w\" sizes=\"(max-width: 292px) 100vw, 292px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-450a649 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"450a649\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/09\/PARSESHEN-LOGOS.zip\" download=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2570692972\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2570692972\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-ae161c0 e-con-full e-flex e-con e-child\" data-id=\"ae161c0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-21378de elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"21378de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">A company&#8217;s color palette is one of the most important tools for creating consistency across all touchpoints. These colors should dominate all visual communications of the organization.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cdb026f e-con-full e-flex e-con e-child\" data-id=\"cdb026f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-379fc1f elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"379fc1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/color-Palette-1.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Ijk1MzAiLCJ1cmwiOiJodHRwczpcL1wvcGFyc2VzaGVuLmNvbVwvd3AtY29udGVudFwvdXBsb2Fkc1wvMjAyNFwvMDZcL2NvbG9yLVBhbGV0dGUtMS5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"292\" height=\"292\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/color-Palette-1.jpg\" class=\"attachment-full size-full wp-image-9530\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/color-Palette-1.jpg 292w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/color-Palette-1-150x150.jpg 150w\" sizes=\"(max-width: 292px) 100vw, 292px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-329ea1d elementor-align-right elementor-widget elementor-widget-button\" data-id=\"329ea1d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/color-Palette.jpg\" download=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2570692973\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2570692973\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-0591e65 e-con-full e-flex e-con e-child\" data-id=\"0591e65\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3d66ce6 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"3d66ce6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>A Seed Was Planted&#8230;<br \/>Amidst rocks and hardships, it found its way, grew to bless, and provided shade for support. Like a strong tree, proudly and firmly rooted in the ground, its branches reach towards the sky of tomorrow.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0ee379 e-con-full e-flex e-con e-child\" data-id=\"d0ee379\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aff2e28 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"aff2e28\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-07.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA1MTQsInVybCI6Imh0dHBzOlwvXC9wYXJzZXNoZW4uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wN1wvUGFyLWVzaGVuLXdlYi0wNy5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1215\" height=\"1215\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-07.jpg\" class=\"attachment-full size-full wp-image-10514\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-07.jpg 1215w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-07-300x300.jpg 300w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-07-1024x1024.jpg 1024w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-07-150x150.jpg 150w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-07-768x768.jpg 768w\" sizes=\"(max-width: 1215px) 100vw, 1215px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38b8f1e elementor-align-right elementor-widget elementor-widget-button\" data-id=\"38b8f1e\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-07.jpg\" download=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-2570692974\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-2570692974\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-b6f2bb6 e-con-full e-flex e-con e-child\" data-id=\"b6f2bb6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89e755b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"89e755b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The English fonts used by Pars Eshen, according to our brand guidelines, include Lato and Helvetica.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c9f6a2 e-con-full e-flex e-con e-child\" data-id=\"9c9f6a2\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c292804 elementor-widget__width-inherit elementor-widget elementor-widget-image\" data-id=\"c292804\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-08.jpg\" data-elementor-open-lightbox=\"yes\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTA1MTYsInVybCI6Imh0dHBzOlwvXC9wYXJzZXNoZW4uY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDI0XC8wN1wvUGFyLWVzaGVuLXdlYi0wOC5qcGcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1215\" height=\"1215\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-08.jpg\" class=\"attachment-full size-full wp-image-10516\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-08.jpg 1215w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-08-300x300.jpg 300w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-08-1024x1024.jpg 1024w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-08-150x150.jpg 150w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-08-768x768.jpg 768w\" sizes=\"(max-width: 1215px) 100vw, 1215px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-723f905 elementor-align-right elementor-widget elementor-widget-button\" data-id=\"723f905\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-md\" href=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/07\/Par-eshen-web-08.jpg\" download=\"\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-file-download\" viewBox=\"0 0 384 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224 136V0H24C10.7 0 0 10.7 0 24v464c0 13.3 10.7 24 24 24h336c13.3 0 24-10.7 24-24V160H248c-13.2 0-24-10.8-24-24zm76.45 211.36l-96.42 95.7c-6.65 6.61-17.39 6.61-24.04 0l-96.42-95.7C73.42 337.29 80.54 320 94.82 320H160v-80c0-8.84 7.16-16 16-16h32c8.84 0 16 7.16 16 16v80h65.18c14.28 0 21.4 17.29 11.27 27.36zM377 105L279.1 7c-4.5-4.5-10.6-7-17-7H256v128h128v-6.1c0-6.3-2.5-12.4-7-16.9z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>[rank_math_breadcrumb] In today&#8217;s world, leading global brands seek to create interactive relationships with their customers and audiences. Pars Eshen Industrial Group is no exception. As a customer or audience member of the Pars Eshen brand, if you seek greater engagement with us, the Pars Eshen Brand Guide will help you understand how our strategies and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6310","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>brand guidelines - \u067e\u0627\u0631\u0633 \u0627\u0634\u0646<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parseshen.com\/brand-guideline\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"brand guidelines - \u067e\u0627\u0631\u0633 \u0627\u0634\u0646\" \/>\n<meta property=\"og:description\" content=\"[rank_math_breadcrumb] In today&#8217;s world, leading global brands seek to create interactive relationships with their customers and audiences. Pars Eshen Industrial Group is no exception. As a customer or audience member of the Pars Eshen brand, if you seek greater engagement with us, the Pars Eshen Brand Guide will help you understand how our strategies and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/parseshen.com\/brand-guideline\/\" \/>\n<meta property=\"og:site_name\" content=\"\u067e\u0627\u0631\u0633 \u0627\u0634\u0646\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-28T12:22:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/two-brown-2.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"593\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/parseshen.com\/brand-guideline\/\",\"url\":\"https:\/\/parseshen.com\/brand-guideline\/\",\"name\":\"brand guidelines - \u067e\u0627\u0631\u0633 \u0627\u0634\u0646\",\"isPartOf\":{\"@id\":\"https:\/\/parseshen.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/parseshen.com\/brand-guideline\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/parseshen.com\/brand-guideline\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/two-brown-2.webp\",\"datePublished\":\"2024-03-12T09:26:22+00:00\",\"dateModified\":\"2025-09-28T12:22:22+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/parseshen.com\/brand-guideline\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/parseshen.com\/brand-guideline\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/parseshen.com\/brand-guideline\/#primaryimage\",\"url\":\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/two-brown-2.webp\",\"contentUrl\":\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/two-brown-2.webp\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/parseshen.com\/brand-guideline\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u062e\u0627\u0646\u0647\",\"item\":\"https:\/\/parseshen.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"brand guidelines\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/parseshen.com\/#website\",\"url\":\"https:\/\/parseshen.com\/\",\"name\":\"\u067e\u0627\u0631\u0633 \u0627\u0634\u0646\",\"description\":\"\u0628\u0631 \u0642\u0631\u0627\u0631 \u062f\u06cc\u0631\u0648\u0632 \u0628\u0631 \u0645\u062f\u0627\u0631 \u0641\u0631\u062f\u0627\",\"publisher\":{\"@id\":\"https:\/\/parseshen.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/parseshen.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/parseshen.com\/#organization\",\"name\":\"\u067e\u0627\u0631\u0633 \u0627\u0634\u0646\",\"url\":\"https:\/\/parseshen.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/parseshen.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/parseshen.com\/wp-content\/uploads\/2023\/11\/logo-parseshen.png\",\"contentUrl\":\"https:\/\/parseshen.com\/wp-content\/uploads\/2023\/11\/logo-parseshen.png\",\"width\":250,\"height\":248,\"caption\":\"\u067e\u0627\u0631\u0633 \u0627\u0634\u0646\"},\"image\":{\"@id\":\"https:\/\/parseshen.com\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"brand guidelines - \u067e\u0627\u0631\u0633 \u0627\u0634\u0646","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/parseshen.com\/brand-guideline\/","og_locale":"en_US","og_type":"article","og_title":"brand guidelines - \u067e\u0627\u0631\u0633 \u0627\u0634\u0646","og_description":"[rank_math_breadcrumb] In today&#8217;s world, leading global brands seek to create interactive relationships with their customers and audiences. Pars Eshen Industrial Group is no exception. As a customer or audience member of the Pars Eshen brand, if you seek greater engagement with us, the Pars Eshen Brand Guide will help you understand how our strategies and [&hellip;]","og_url":"https:\/\/parseshen.com\/brand-guideline\/","og_site_name":"\u067e\u0627\u0631\u0633 \u0627\u0634\u0646","article_modified_time":"2025-09-28T12:22:22+00:00","og_image":[{"width":1500,"height":593,"url":"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/two-brown-2.webp","type":"image\/webp"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/parseshen.com\/brand-guideline\/","url":"https:\/\/parseshen.com\/brand-guideline\/","name":"brand guidelines - \u067e\u0627\u0631\u0633 \u0627\u0634\u0646","isPartOf":{"@id":"https:\/\/parseshen.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/parseshen.com\/brand-guideline\/#primaryimage"},"image":{"@id":"https:\/\/parseshen.com\/brand-guideline\/#primaryimage"},"thumbnailUrl":"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/two-brown-2.webp","datePublished":"2024-03-12T09:26:22+00:00","dateModified":"2025-09-28T12:22:22+00:00","breadcrumb":{"@id":"https:\/\/parseshen.com\/brand-guideline\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/parseshen.com\/brand-guideline\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/parseshen.com\/brand-guideline\/#primaryimage","url":"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/two-brown-2.webp","contentUrl":"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/06\/two-brown-2.webp"},{"@type":"BreadcrumbList","@id":"https:\/\/parseshen.com\/brand-guideline\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u062e\u0627\u0646\u0647","item":"https:\/\/parseshen.com\/"},{"@type":"ListItem","position":2,"name":"brand guidelines"}]},{"@type":"WebSite","@id":"https:\/\/parseshen.com\/#website","url":"https:\/\/parseshen.com\/","name":"\u067e\u0627\u0631\u0633 \u0627\u0634\u0646","description":"\u0628\u0631 \u0642\u0631\u0627\u0631 \u062f\u06cc\u0631\u0648\u0632 \u0628\u0631 \u0645\u062f\u0627\u0631 \u0641\u0631\u062f\u0627","publisher":{"@id":"https:\/\/parseshen.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/parseshen.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/parseshen.com\/#organization","name":"\u067e\u0627\u0631\u0633 \u0627\u0634\u0646","url":"https:\/\/parseshen.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/parseshen.com\/#\/schema\/logo\/image\/","url":"https:\/\/parseshen.com\/wp-content\/uploads\/2023\/11\/logo-parseshen.png","contentUrl":"https:\/\/parseshen.com\/wp-content\/uploads\/2023\/11\/logo-parseshen.png","width":250,"height":248,"caption":"\u067e\u0627\u0631\u0633 \u0627\u0634\u0646"},"image":{"@id":"https:\/\/parseshen.com\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/parseshen.com\/en\/wp-json\/wp\/v2\/pages\/6310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/parseshen.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/parseshen.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/parseshen.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/parseshen.com\/en\/wp-json\/wp\/v2\/comments?post=6310"}],"version-history":[{"count":10,"href":"https:\/\/parseshen.com\/en\/wp-json\/wp\/v2\/pages\/6310\/revisions"}],"predecessor-version":[{"id":12997,"href":"https:\/\/parseshen.com\/en\/wp-json\/wp\/v2\/pages\/6310\/revisions\/12997"}],"wp:attachment":[{"href":"https:\/\/parseshen.com\/en\/wp-json\/wp\/v2\/media?parent=6310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}