{"id":1335,"date":"2023-11-08T15:15:12","date_gmt":"2023-11-08T11:45:12","guid":{"rendered":"https:\/\/parseshen.sobelz.ir\/approach\/"},"modified":"2025-12-09T12:21:12","modified_gmt":"2025-12-09T08:51:12","slug":"approach","status":"publish","type":"page","link":"https:\/\/parseshen.com\/en\/approach\/","title":{"rendered":"Our Approach"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1335\" class=\"elementor elementor-1335 elementor-144\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c63b10f e-con-full heroSection e-flex e-con e-parent\" data-id=\"4c63b10f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18f125f1 elementor-widget elementor-widget-image\" data-id=\"18f125f1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"654\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/05\/Roykard.webp\" class=\"attachment-full size-full wp-image-8107\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/05\/Roykard.webp 2000w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/05\/Roykard-300x98.webp 300w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/05\/Roykard-1024x335.webp 1024w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/05\/Roykard-768x251.webp 768w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/05\/Roykard-1536x502.webp 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46132d60 e-con-full e-flex e-con e-child\" data-id=\"46132d60\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;absolute&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-576acf8b elementor-absolute elementor-widget elementor-widget-image\" data-id=\"576acf8b\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"637\" height=\"114\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/01\/cerve-en-white.png\" class=\"attachment-full size-full wp-image-4801\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2024\/01\/cerve-en-white.png 637w, https:\/\/parseshen.com\/wp-content\/uploads\/2024\/01\/cerve-en-white-300x54.png 300w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7acfc5d e-flex e-con-boxed e-con e-parent\" data-id=\"7acfc5d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c8527f elementor-absolute elementor-widget elementor-widget-heading\" data-id=\"5c8527f\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Our Approach<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b95d496 elementor-widget elementor-widget-text-editor\" data-id=\"b95d496\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.23.0 - 15-07-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:right;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>For the past half-century, Pars Eshen Industrial Group has advanced based on the values and vision set by founder Ahmad Islamian in 1978. We prioritize innovation, superior quality, and sustainable development. Our commitment to employee growth and creating a dynamic, supportive environment has been key. Today, with brands like Italvar, Cavalli, and Eshen, we are proud symbols of trust, authenticity, and progress in domestic and international markets.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d15d0c9 e-flex e-con-boxed e-con e-parent\" data-id=\"d15d0c9\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d1c3eb e-n-tabs-none elementor-widget elementor-widget-n-tabs\" data-id=\"6d1c3eb\" data-element_type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll_mobile&quot;:&quot;enable&quot;,&quot;tabs_justify_horizontal_mobile&quot;:&quot;start&quot;,&quot;horizontal_scroll_tablet&quot;:&quot;enable&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"114410475\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-1144104751\" class=\"e-n-tab-title elementor-animation-float\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1144104751\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t\u200e \u200e Values\u200e \u200e \u200e \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1144104752\" class=\"e-n-tab-title elementor-animation-float\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1144104752\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t\u200e \u200e Vision\u200e \u200e \u200e \u200e \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-1144104753\" class=\"e-n-tab-title elementor-animation-float\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-1144104753\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\t\u200e Mission\u200e \u200e \t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1144104751\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1144104751\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-efe810a e-con-full e-flex e-con e-child\" data-id=\"efe810a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-346e2db e-n-tabs-none elementor-widget elementor-widget-n-tabs\" data-id=\"346e2db\" data-element_type=\"widget\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"54977243\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-549772431\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-549772431\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tIntegrity\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-549772432\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-549772432\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tPars Eshen Family\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-549772433\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-549772433\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tExcellence\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-549772434\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"4\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-549772434\" style=\"--n-tabs-title-order: 4;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tInnovation\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-549772435\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"5\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-549772435\" style=\"--n-tabs-title-order: 5;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tGrowth\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-549772431\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-549772431\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-d1a48dc e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"d1a48dc\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a5c18d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"8a5c18d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">At Pars Eshen, we adhere to strict ethical principles. Integrity and honesty guide all our interactions with business partners, and we remain faithful to our commitments. This approach has earned us not only customer satisfaction and loyalty but also long-term collaboration with our team members. Today, we proudly welcome the second generation of many Pars Eshen family members.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d2891d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"7d2891d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/integrity.jpg\" class=\"attachment-full size-full wp-image-13161\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/integrity.jpg 1080w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/integrity-300x300.jpg 300w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/integrity-1024x1024.jpg 1024w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/integrity-150x150.jpg 150w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/integrity-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-549772432\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-549772432\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-ece2ba0 e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"ece2ba0\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6d1c85 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a6d1c85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Every member of the Pars Eshen family, from shareholders and employees to customers and suppliers, is considered our most valuable asset. We are committed not only to providing a safe and healthy business environment but also to creating opportunities for growth and development for ourselves and all members of this large family.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be8ae82 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"be8ae82\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/family.jpg\" class=\"attachment-full size-full wp-image-13163\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/family.jpg 1080w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/family-300x300.jpg 300w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/family-1024x1024.jpg 1024w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/family-150x150.jpg 150w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/family-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-549772433\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-549772433\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-f1edafe e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"f1edafe\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ba8303d elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ba8303d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Guided by our management&#8217;s vision, we strive for the highest quality in both our products and our performance in the paint and resin industry. We are committed to raising industry standards in Iran by adhering to global benchmarks and engaging in continuous research and development.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d693e0 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"1d693e0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/superiority.jpg\" class=\"attachment-full size-full wp-image-13165\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/superiority.jpg 1080w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/superiority-300x300.jpg 300w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/superiority-1024x1024.jpg 1024w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/superiority-150x150.jpg 150w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/superiority-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-549772434\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-549772434\" data-tab-index=\"4\" style=\"--n-tabs-title-order: 4;\" class=\" elementor-element elementor-element-567840c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"567840c\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d84e4c0 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"d84e4c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>As a leading authority in Iran&#8217;s resin industry, we provide creative solutions and produce innovative products. Our efforts not only enhance the quality of Iranian products but also contribute to sustainable wealth creation.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7b3d3d elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"a7b3d3d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/innovation.jpg\" class=\"attachment-full size-full wp-image-13167\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/innovation.jpg 1080w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/innovation-300x300.jpg 300w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/innovation-1024x1024.jpg 1024w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/innovation-150x150.jpg 150w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/innovation-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-549772435\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-549772435\" data-tab-index=\"5\" style=\"--n-tabs-title-order: 5;\" class=\" elementor-element elementor-element-c58754f e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"c58754f\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6918919 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"6918919\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Growth is a core principle at Pars Eshen. We focus on expanding production, improving quality, developing human capital, and enhancing knowledge for the benefit of all stakeholders in the paint industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-340be00 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"340be00\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/growth.jpg\" class=\"attachment-full size-full wp-image-13169\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/growth.jpg 1080w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/growth-300x300.jpg 300w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/growth-1024x1024.jpg 1024w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/growth-150x150.jpg 150w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/growth-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1144104752\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1144104752\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-1233403 e-con-full e-flex e-con e-child\" data-id=\"1233403\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8990f5 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"a8990f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: justify;\">At Pars Eshen Industrial Group, our goal is to become one of the top 5 paint and resin manufacturers in the MENA region by 2031, focusing on quality and industry diversity. Our emphasis on variety and quality, supported by continuous research and development, allows us to pursue our long-term objectives. We aim to be recognized as a trusted Iranian brand in the paint and resin sector, playing a significant role in enhancing product quality and elevating Iran&#8217;s position in the global industry.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3673f elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"cb3673f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"320\" height=\"320\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/vision.jpg\" class=\"attachment-full size-full wp-image-13180\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/vision.jpg 320w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/vision-300x300.jpg 300w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/vision-150x150.jpg 150w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-1144104753\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-1144104753\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-c2c6898 e-con-full e-flex e-con e-child\" data-id=\"c2c6898\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-499ce13 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"499ce13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>At Pars Eshen, we create value through distinctive products and sustainable development. As a leader in Iran&#8217;s paint and resin industry, we preserve global resources with high-quality production. We enhance industry skills to improve product quality and support entrepreneurship.<\/strong><\/p><p>We are committed to sustainable growth, using innovative solutions for responsible wealth generation. Our mission is to enhance customer quality of life and protect the environment.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5cd2b elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"0c5cd2b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/mission.jpg\" class=\"attachment-full size-full wp-image-13182\" alt=\"\" srcset=\"https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/mission.jpg 1080w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/mission-300x300.jpg 300w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/mission-1024x1024.jpg 1024w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/mission-150x150.jpg 150w, https:\/\/parseshen.com\/wp-content\/uploads\/2025\/12\/mission-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>For the past half-century, Pars Eshen Industrial Group has advanced based on the values and vision set by founder Ahmad Islamian in 1978. We prioritize innovation, superior quality, and sustainable development. Our commitment to employee growth and creating a dynamic, supportive environment has been key. Today, with brands like Italvar, Cavalli, and Eshen, we are [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1335","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Our Approach - \u067e\u0627\u0631\u0633 \u0627\u0634\u0646<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/parseshen.com\/en\/approach\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our Approach - \u067e\u0627\u0631\u0633 \u0627\u0634\u0646\" \/>\n<meta property=\"og:description\" content=\"For the past half-century, Pars Eshen Industrial Group has advanced based on the values and vision set by founder Ahmad Islamian in 1978. 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